GISTGIST

Identity

A mark that holds both books.

International (the globe), real estate (the column and the plan), equities (the horizon line). Navy and ivory — no gilt, no noise.

GIST
GIST

Lockups

Wordmark

GIST lockup on ivory

Primary lockup

Ivory field. Stationery, plans, light surfaces.

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GIST lockup on navy

Reverse lockup

Navy field. Night photography, covers, dark UI.

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GIST horizontal lockup

Horizontal lockup

Letterhead, site header, documents.

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Devices

Monogram, seal, crest

Geometric G monogram with globe meridians and a column

Monogram

Globe meridians and an architectural stem. The working mark.

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Circular seal combining a floor plan and a globe grid

Seal

Floor plan over a globe grid. Certificates, closings, the company chop.

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Four-quadrant crest of globe, column, building, and market line

Crest

Globe, column, elevation, market line. The diversified mandate in one device.

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Construction

The G

The letter is drawn as a globe with an architectural stem: meridians for international holdings, a column and pediment for real property, a horizontal bar for the market. It is a seal, not a startup glyph.

  • Color: navy on ivory, or ivory on navy. No other fields.
  • Clear space: the height of the G’s stem on every side.
  • Do not outline, bevel, recolor, or set on a photograph without a navy veil.
  • At small sizes, use the vector mark — never a cropped photograph of the engraving.
GIST

Palette

Quiet materials

Ink, paper, forest, stone. The forest is land. The navy is night over a city of assets. Nothing gilt.

  • Ink#0C1520
  • Ivory#F3EEE4
  • Forest#2C4A42
  • Stone#6B6560
Private office with a world map